Hey guys...
I found these tips about message board/forum marketing really interesting. Hope you do too!
1. Do register. Look for a "Welcome" or Introductions"
sub-forum to introduce yourself. Be honest and ask how advertising and
sponsorship works on the site.
2. Don’t post marketing messages right away. You could be banned, and your product or service could be maligned on a site that ranks high on search engines.
3. Do contact the site admin. Send a private message to the site’s owner or head admin, explaining your product and ask about becoming a paid sponsor.
4. Don’t pretend. Portraying yourself as a regular
member when your only interest is commercial in nature is likely land
you hot water sooner or later.
5. Do consider advertising. You might want to look into
promoting your product through a combination of banner advertising and
sponsored posts. Many forums have "sticky" threads that they sell to
sponsors. These discussion posts are “stuck” atop the forum index to
gain maximum visibility.
6. Don’t push it. Incessantly bringing up your product
or service when it’s not related to the topic at hand could get you
banned. Make sure your message is on topic and engaging. Forums are a
hybrid of communication, entertainment, and education. Tailor your
message accordingly.
7. Do contribute. Become a valued contributor to the
site. Use your account to talk to other members, reply to questions, or
to ask your own questions. This way you become a known entity and
marketing opportunities become available to you.
8. Don’t ignore criticism. Immediately respond to complaints and criticism. Don’t make it personal. Attack the arguments not the person.
Remember: Internet forums and message board posts are archived and
searchable, making this the promotion that keeps on giving. Take
advantage of that.
( http://www.entrepreneur.com/blog/223900)
Oh, and please check out Ipcoweb's brand new website! It's pretty amazing if I do say so myself!
B
No comments:
Post a Comment