As a copywriter for a SEO company, I visit stacks of different company websites everyday and yet it is rare for one to really stand out and impress me. I find this strange because, living in the technology driven world that we do today, the focus of your company is often on your website. The majority of the time, before people do business with you, they will check your website. I am of the opinion that a business that has an outstanding website full of information and pictures is the business that I will be most likely to trust. Not so? Here's an example:
There are two businesses that offer audio systems... business A has a fantastic website with multiple pages including testimonials, interesting graphics, product information etc. whereas business B has a simple one page website that includes contact details and perhaps a paragraph of information. Which business do you think you would choose? As a consumer, I would instantly opt for business A- why? Because in my mind, the amount of effort put into their website is directly related to the amount of effort that they dedicate to pleasing their clients and to business in general.
In short, your company website represents the way in which you conduct business- so make sure that you show clients that you take your company seriously, that you are passionate about what you do, and that you have what it takes to give them what they need: excellent service and quality products!
If you wish to upgrade your company website, be sure to get in touch with us at Ipcoweb. Our web designers are simply out of this world.
Cheers for now
B
xx
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