So, as I mentioned the other day, we at Ipcoweb have recently revealed our brand new website. Our designers have done a really fantastic job! Also, a good few of the new articles on the site have been written by yours truly, so be sure to check it out!
I have written some new and exciting SEO tips for you all. They have yet to be published on the site so you are all the very first (very lucky) readers :P Take a look:
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Free SEO tip #1: Make sure that you do intensive
keyword research. Look for keywords that people are searching for relating to
your specific company, products and services. Opt for those keywords that your
competition has yet to cater for in their content.
·
Free SEO tip #2: Make sure that your website has
a variety of reputable backlinks. This is SO important. Backlinks give your website a reputation (hopefully a good one!)
·
Free SEO tip #3: Be active in the world of social
media. Social media marketing is the key to attracting and maintaining a strong
client base. Make a Facebook page for your business, open a Twitter account for
your business, join Google Plus- do it all, and you will reap the benefits in
terms of SEO.
·
Free SEO tip #4: Ensure that all articles
containing keywords are informative and interesting to read. Do not write
articles just for the sake of including hundreds of keywords. The potential
clients visiting your site will not be impressed with this- and nor will
Google.
·
Free SEO tip #5: Your SEO practices and Google
marketing should always be ethical. Unethical SEO refers to the occurrences where people find ways to ‘cheat’
their way into ranking high in Google searches. If your website is caught doing
this, your company will be banned from internet search engines completely-
definitely not good for business and definitely not worth the risk!
·
Free SEO tip #6: Update your website regularly
with new articles and blogs. This keeps your website interesting and appealing
to both clients and Google.
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Free SEO tip #7: Keep your keyword density at
about 8%. Over-use of keywords can actually work against you in terms of SEO and Google marketing.
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Free SEO tip #8: Keep SEO content friendly and straight to the point. Do not give useless
or irrelevant information. People want to see the facts, so make sure you give
them what they want!
·
Free SEO tip #9: Learn how to design a website that appeals to your target market clients.
For instance, if your target market is females between the ages of 15-21, don’t
give your website an army theme. If your target market is males between the
ages of 30-45, don’t make the main colour of your website bright pink. Learn to
cater to your specific clients’ general likes and preferences.
·
Free SEO tip #10: Make sure that your website is
user-friendly. Include all relevant information (like contact details) in
appropriate places where they are easy to find.
SEO is ever-changing which makes it so interesting to work with. You learn something new everyday! Hope you all find these tips useful when tailoring your websites.
Have a fab week, everyone!
B
xx
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